Here are my Evernote notes…and it sounds like two dogs are trying to kill each other outside. Lot of barking and hollowing.
Decent high rises in Van. 26th floor and decent view. Buildings more spread out than back home. Not so cramped so the view can breath. No dominant building so have to orient by water and mountains, which is hard to do in the dark.
Presenter tonight is Chris Heuer @chrisheuer and Nelson Kunkel @nelsonkunkel both of Deloitte.
Topic: As Social Media Slows, Social Business Grows. What is happening today, what is happening tomorrow and how will the next phase of this business cycle affects us.
Interesting.
Pizza from Panago, which isn’t bad. Second time I’ve had pizza today. Soda. Juice. Perrier. Go figure.
Boisterous, talkative group.
UBC Alumni Rental — Google it.
Sitting next to a couple of HootSuite guys. We’re talking shop. Conrad and the other guy I can’t remember but he sent me a tweet.
I’d tweet but I’m still in the #dataroamingsux black hole.
Chris totally skipped the Midwest in his social media “global tour.” #fail
Used to be an independent consultant.
“Everything in a lot of ways is new” says Nelson. Social media? Meh. Mobile? Yeah, I’ll agree with that.
Most important piece of advise: have a defined brand and master economics of what you do.
Master economics of what you do. Now that’s a new one. And a good one.
“I don’t like selling. I like helping people. Learn the language of selling.” Good point from Chris. I fall into the helping camp.
“A Socratic group discussion.” There must not be any lawyers in the room. I seem to be the only one who shuddered.
Basecamp. Boo.
Geez. Seems people have read Linked and are pawning it off as a generality. Pity.
“Think of running a great organization like a great symphony.” Orchestration talent is about leadership, vision and something else.
Cultivating long term relationships and earning trust is more important than ever.
“Transparent markets.” Oh, I don’t know. Like paperless, kind of a misnomer.
Hey! Big data. 2012 trend. Showing up everywhere.
Using banner ads as a source of RSS feeds. Really. Interesting.
Align the passion of your people with the interests of the market you serve.
Feeling like I’m in some kind of motivational presentation. Almost like he’s trying to sell the benefits of social media to the none-believers.
Social Intelligence Mission Control Center. Indeed. Corps collect data, monitor, interact and engage. Hearing more about such Centers, or War Rooms these days. Some pretty interesting stuff, and good lessons.
Hrm…think you might have to start by bolting it in, and as you grow/develop, bake social media in. You’ll bake in what works.
Net Trust Score. Hrm…now that would be interesting. And far more useful than Klout.
Don’t know that buy into the whole passion thing, finding a way to make money by doing what you’re passionate about. Not sold on work defining me. Passion comes and goes, no? And if you hit a drought, or a rut, so does your livelihood. I don’t know. Go back and forth on that.
Do believe in intuition though.
AdSense shookup advertising before social media. C’mon. #fail
GaryVee being discussed. Successful experiment in social/new media. Transcended being a person and became a personality.
Social media is where a net promoter becomes real. You can actually see if they’re really a promoter of the product. Truly amplifying product, lifetime customer.
Wayne from London Drugs.
Master data management a big problem. 20 disconnected databases of customer data. Problem for small companies, too, that just grows exponentially. Bet Walmart has a master data management system.
Too much time looking at quantitative, not enough time looking at qualitative so there’s and imbalance.
Seed the business. Plant the seed, let it grow and be there when it’s ready.
People don’t wear ties. And people at Deloitte wear jeans, too.
Ad on way home: when life gives you lemons, bail. Vote for a new holiday.
There’s some analysis to be done, but I’m a bit tired and feeling a little bit under the weather. Whatever is going around seems to be catching on that I’m around, too. Suffice to say, I came away from the presentation with the sense that there are no answers. There are only patterns.